Mission Statement
In a 2017 Ted talk, Ryan Lupberger talked about how millennials claim to support environmentally friendly products and companies, however, only a fraction end up following through.
As a millennial myself, I spent a lot of time thinking about this talk and became inspired to follow through and take action.
When it comes to the environment, are we mostly talk and no action?
Regardless of whether the answer is yes or no, I believe that everyone, not just millennials, can do more to help create a more sustainable society.
The first step is supporting eco-friendly businesses and brands and buying their sustainable products. But what is stopping people from purchasing sustainable products?
Sustainable vs. Consumer Brands
There’s a perception that sustainable products don’t perform as well as conventional brands. While this can sometimes be the case, my goal with this website is to offer a convenient resource for discovering products and brands that are not only sustainable, but also effective and thoughtfully designed.
Where are the Sustainable Products?
Another common belief is that sustainable products are hard to find. Searching for “sustainable products” online often leads to endless lists and articles, making it overwhelming to identify truly worthwhile options.
This website also aims to educate consumers, helping them avoid greenwashing and providing clear, detailed information about what makes a product or brand genuinely sustainable.
Drawing on my background in environmental science—with both bachelor’s and master’s degrees—I bring experience from working in an aquatic toxicology lab, where I contributed to protecting our waterways, and currently work in a government lab testing water quality.
The Costs of Sustainable Products
Price is another barrier; many assume sustainable products are too expensive.
From my own experience as a frequent buyer, I’ve found that it’s possible to build a more sustainable lifestyle without overspending—you just need to find the right products and brands.
Even small changes, like switching to one or two sustainable products, make a difference. I also believe that understanding why a product is sustainable adds real value to your purchase.
The Future
There are now thousands of sustainable products available in nearly every category.
Companies are increasingly aware that consumers care about environmental and social responsibility.
With new and improved sustainable products launching all the time, our mission is to find and highlight the best of them.
I hope Sustainable Selections becomes your trusted resource for discovering outstanding sustainable products.